Investing in internet marketing campaigns and not knowing what it can do for you is like purchasing a gadget without knowing its usability. Tracking your website traffic is very important as it can give you an idea about where your online marketing campaign is leading you and the results you can expect from it. Web analytics can be managed easily if you are internet savvy. Otherwise, you can always hire professional SEO services for the job.
A major benefit of tracking your website traffic is it helps you understand how effective your online marketing campaign is and measures your returns on investment (ROI). This is especially helpful when you spend a lot of time and money on researching and buying keywords, and PPC ads. Also, a web analytic tool can help you get accurate ROI by calculating the conversion rate for your website.
With the help of web analytic tools, you can trace the source websites and keywords that have diverted traffic to your webpage. This way, you can identify the search engines and partner websites that generate high quality traffic and the ones that don’t. With the help of a tracking tool, you can also identify profitable keywords that should be retained and the unproductive ones you should be rid of.
Another advantage of the web monitoring tools is that it can tell you about a user’s behavior on your website – the pages most visited, and the entry and exit pages on your website. This will enable you to work on rectifying the functional and technical defects of your webpages and including more of what the customers like, for optimizing your website.