If you are trying to make more sales you should care more about your website visitors and here are some ways to do so.
Give your visitors a freebie if they will subscribe to your mailing list or your RSS feed. You’ll need to place the subscription box and the RSS feed links on a strategic place on your website. Statistics showed that the best place is on the upper right side of your website or blog.
If you are using a WordPress platform you should consider WWSGD plugin (What would Sett Godin do) which will show up and notify every visitor that he may want to subscribe to your blog RSS feed.
If linking to your website is what you’re asking from your website visitors, so in exchange for them linking to your website you should link back to their website by placing their link on your blogroll widget or it could be in your content-blog post which has a better link value and they will appreciate it more then a software, an eBook etc. although you can send them those gifts as well.
You should take into consideration to link to other websites that provide useful information or services for your visitors within your content or by placing a widjet or even a full page which contains useful resources. Having many useful links on your website may want them to make your website their start page.
Spice-up your website wording using plenty of adjectives. It gives your visitors a clearer vision of what you’re explaining or describing to them. You might as well ask them to participate by communicating with you, ask a question or simply commenting on the content while you let them know that their link will be a do-follow link to their website.
If you join affiliate programs and you want to place affiliate links or banners on your website, try to find banners that will match with your website theme.
An important advice to remember is about the recent Google Slap. We all felt the changes that Google has made by slapping affiliate review websites and website pages with affiliate links, so in order to get your website indexed by Google, you will have to add unique content and link the targeted keywords within the content to your affiliate links. Google is after unique content which is important to the readers and by taking it into consideration, you’ll make your visitors interested in what you have to say and they might click on your affiliate links to purchase the products you are promoting.
Market your website as a community website instead of a regular website. This will increase your repeat visitors number because people enjoy belonging to groups where they can read other visitors comments and add theirs.
Interact with your online customers on a regular basis. This will show them that you care about them, you are interested in their opinions and what they have to say. You could use a chat room or you can add a forum to your website.
Check your website links regularly. If you are using a WordPress platform, there’s a “broken links remover” plugin that will do the work for you and there’s a few links checkers software you can use for a regular HTML websites. If your website visitors will click on one link and it doesn’t work, they usually won’t risk wasting their time clicking on another one and those plugins or softwares will notify you to correct the broken links or to take off all the broken links from your website.
Give visitors a positive experience when they’re at your website. Provide them with original and unique content, fresh ideas and free stuff. If they will enjoy the time spent on your website, They they’ll tell all of their friends about it. If you are using a WordPress platform, place a “Tell a friend” plugin that will show at the end of each post or a “Tell a friend” script for regular website.
Share customers with other businesses that have the same target audience. This can be done by Ad swap – email marketing or by Integration marketing. Offer their product to your customers if, in exchange, they do the same for you.