Despite tremendous advancements in web development techniques, most organizations are surviving with websites that are practically of no use, and do not represent their corporate image at all. They are unable to track key performance metrics, and can’t have effective customer engagement. In short, their websites are not able to keep up with the rapidly changing cyberspace, and losing the number of visitors every month.
If you are facing the similar situation, then you are in a serious need of website revamp. A website created three or four years back with a cutting-edge technology might have become obsolete today. This make it really important to be in pace with time and technological developments. So, the question is that when should one go for a site overhaul, and why it is so important? Let’s discuss briefly some important signs that indicate the need of a website revamp.
If you have an old-fashioned website design that was implemented several years ago, it might not appeal your visitors, as design trends have significantly changed in the past few years. In order to stay updated, you must use the latest design guidelines, graphics and navigation styles. It is important for a website to have a user-friendly and appealing design that attracts your potential customers and generates better ROI.
A website is useful only if it conveys timely and accurate information about an organization. You can’t expect your visitors to have pleasure in reading a year old news release under the tag of ‘Latest Releases’. Same is the case with your projects, clients, and portfolio, as you need to update them on regular intervals to offer something engaging to your customers. Moreover, this will give an impression that yours is a busy organization, and is undergoing frequent developments.
Gone are the days when we need to contact a programmer to make every small change in a website. The Content Management System (CMS) is now ruling the web, and in fact, is the future of blogs and sites. CMS employed in modern websites lets you have an absolute control of web pages, and helps modify the content, just as you want. If you have an old-fashioned static HTML site, you are probably going to lose several dollars every month on its maintenance.
Search Engine Optimization
Search engines love new content. Be it the design, the content or the complete website overhaul, any new changes are quickly acknowledged, and crawled by the web robots. If your website is having limited luck with search engines, try giving it a revamp from every possible aspect including design, coding, content and SEO. Get rid of redundant stuff like table-based design, frames, extra coding, and unnecessary characters in URLs that otherwise hinder the crawling process.
Smartphones and tablet PCs are gradually stealing the share from conventional computers and laptops. A recent research by Gartner reveals that the global sales of tablet PCs will reach 700 million units this year. Additionally, the usage of Smartphones has bounced by 60 percent just within a year. This makes important for every business owner to make his website mobile-friendly.
If your website is not compatible with mobile devices, it may take more time to load pages. Even if it loads anyhow, navigation becomes terrible that irritates the user. So, if you don’t want to lose business just because that your site is not mobile user-friendly, think seriously about the website revamp.
The bottom line is that if your website is experiencing any of the above issues, it’s time to consider a revamp. Seriously!!