When one says why maintain a website, I would rather ask why not to maintain when it provides a number of advantages. As your website is your companies profile on the net, your introduction to the whole world regarding what you sell and what services you can offer to your patrons. You can never ignore the importance of maintenance of website at regular intervals.
Here it is important to understand that you cannot escape from the ugly side of Internet technology. Destructive hackers rather some of the anti-social elements are constantly committing cyber crimes like phishing, spamming and spreading of viruses. So it becomes mandatory for the companies to prevent their websites to be misused by the “Demons of IT Industry” and this can only be possible with timely and efficient maintenance of the websites.
Several factors are taken into consideration while maintaining the website:
The website traffic has to be analyzed in order to understand the popularity of your site. The site traffic is related to number of hits received by a website. The more number of hits to a page means it is more popular. This also tells about the source from where these hits have been obtained. You can choose the most appropriate site promotion techniques based on these reports.
A website cannot be imagined without having links. The maintenance of website also includes ensuring whether all the links present in your website are in working condition or not. Dead links are not acceptable in a professional website.
Visitors like to know about the latest developments taking place in a website so the maintenance cycle cannot be complete without updated content with the most recent addresses, phone numbers etc.
Images add to the glory of website plus it makes them more attractive and presentable. But the problem with big image size is that it makes downloading of webpage very slow. Therefore optimization of images is highly required and is a vital part of maintenance process.
Maintenance helps in making website search engine friendly. The key is SEO which relates to exchanging the links with other websites of related domain. Greater the number of links on your website higher is the page rank.