After all their experience, “Content is King” is what most Internet marketing professionals say today. And it is true. Not only humans, even search engines rate content-rich websites better than those lacking it. But the content on a website should have a number of features to qualify as good. The most successful web content should be able to boast of the following features:
Original Web Content
The content on a website should be original. Though the inspiration for it could be drawn from any other source, the script should be written from scratch. This is important. Taints of plagiarism in your website content may drag you into unwanted legal disputes. A website may also be marked as spam by search engines if they find copied web content on your website. This can have devastating effects on the search engine ranking of your website, thereby killing the volume of your website traffic.
Crisp and Concise
Make sure that the web content is crisp and concise. Content writing for web is different than that of books and journals. In this busy world, nobody has enough patience to read elaborate essays. Also, it is more painful to read on a computer screen than reading from a book. Crisp website content that represents maximum information in minimum words is considered best on web.
Correct Use of Language
The content writers you hire should be careful about mistakes in spelling and grammar. Though Microsoft Word can be a reliable spell-check tool, it is not dependable in case of grammar. Even in case of spelling, it won’t be able to detect the misplacement of a correctly spelled word – like ‘from’ in place of ‘form’.
The importance of search engines is great in the success of a website. An average website gets around 80% of its traffic through search engines. To be search-engine friendly, a website needs to have content that has a good density of keywords. A good density, however, doesn’t mean that the content is flooded with keywords. An exorbitant use of keywords not only obstructs readability but also exposes the website to the risk of being marked spam by search engines.