This new digital millennium we live in has seen an explosion of websites and blogs out there on the Internet. Nowadays, it seems just about everybody, including even Barack Obama’s teleprompter, is getting in on the act and starting up a blog. This isn’t a bad thing, necessarily, as the world can always use more and better information, and that’s the rub, because much of what we read out there isn’t very good, to be honest. So, do you want to increase your website’s ranking and its traffic? Well, follow along as I show you how.
To begin with – and I can’t believe how many prospective bloggers forget this one – create a website that has valuable content, at the least. If you hope to make money off of it besides that which you might gain from Google AdSense ads, you’ll also need to make sure you offer quality products and deliver superior service. I know, I know…this is the Internet and you’re not running a brick-and-mortar store, but those same solid principles apply no matter the environment.
Remember; a new website is started up about every five seconds, on average. You need to give your site every ethical advantage. And content that’s meaningful, or extending rock-solid customer service and good products, can do wonders for any site once people start visiting it. So be serious about what you’re doing on the Web and treat it like it means something to you.
If you’re working what Internet marketers (or affiliate marketers) call a niche, always make sure to monitor the goings-on over at any competitor websites. Also, take a look at the top-ranked websites in your niche and take note of what they’re doing right and what you’re not, in comparison to them. There’s nothing wrong with learning from the best, after all.
Take the time to learn how to do what we call “analytics” on your own website. There are a couple of different ways to do so, but usually the most common is right from your host provider’s control panel interface for your site, which you’ll have access to. The big providers all extend video tutorial help and the like to speed you on your way, so take a look at where your traffic’s coming from and what sort of search engine terms they’re using to find your site.
Also, at least one free blog theme provider (its name starts with a big “W”) has a plug-in you can install on your site that deals with what it calls blog stats. It’s free and it’ll give you all the info you need right in your dashboard (the behind-the-scenes admin area where you run your site, from your site, after you log in to it). If your niche is important to you, learn to tailor articles (and there’s ton of free article-writing resources available to teach you how) that’ll be attractive in terms of search engine results.
The above is just a brief look at what you can do to increase your site’s ranking in the search engines, which will then attract more and more site visits (“traffic”) when done correctly. The most important thing to remember, above all else, is to provide content, content and more content. If you can do that, all the rest will soon fall into place.