After creating a website, filling it with content and making it live and open for visitors, it’s time to think about traffic you’d like it to have. Traffic quality is important if you consider your website as a future source of revenue and wish to monetize it some day by running online ads.
Quality website traffic is provided by visitors who come to your site, look through and rate the content diligently created by you. If they find it interesting or want to subscribe to the services you might offer, they will definitely return or refer their friends to your site thus increasing traffic followed by increase in number of impressions and clicks your ads receive that surely implies higher revenue. Thus, by attracting quality traffic you establish long-lasting success for your site and make it valuable for advertisers.
Certainly gaining quality traffic requires much time and hard work not to speak of patience, but you can be sure the results are worth it.
Invalid or junk traffic implies deliberately fraudulent traffic as well as initiated clicks and other mechanically generated traffic that may result in valuable site visits and conversions.
Usually it is done by redirecting traffic to artificially imitate ad impressions, visits, or other actions that drive monetization.
Invalid traffic is detrimental to the entire online advertising industry. Those who choose this way of making profit might experience short time benefits, such as ability to claim a higher audience to advertisers. However, they need to understand that invalid practices are being actively identified and might destroy their reputation as publishers.
You can certainly promote your site in any manner you consider to be effective and look for new ways to increase the volume of visits.
However, if you decide to collaborate with a third-party service to increase your site traffic, you should carefully monitor your reports keeping in mind a known fact that some of these services send fake traffic to websites and often generate clicks and impressions with the help of click bots, or by incentivizing users to visit sites or click on ads.
Considering this, it is necessary to take special precautions when/if choosing such means of traffic increase.
Website owners should always remember that plenty of real visitors, who might potentially be interested in ads they’re shown, make their sites highly-valued for advertisers, and they in turn will be glad to advertise their products or services on such kind of sites.