The techniques used to get backlinks to a website are easy enough for any marketer to achieve. Backlinks are the essential elements of any SEO campaign and can take a website from near obscurity to getting significant traffic and climbing the search engine results pages (SERPS). However, not all backlinks are created equal and to benefit your website, care must be taken to obtain only the best and most valued backlinks.
When backlinks are created intelligently, they will increase the position of the website in the SERPS and will stand a greater chance of appearing on the first page of Google, Bing and Yahoo. This is the desired result because surfers searching with the keywords you are optimizing your website for will be presented with your website if it is at the top of the SERPS. It has been estimated that 80% of all web searches access websites listed on the first page of the search engine results.
By far the best techniques to get backlinks is creating relevant, quality articles and posting them to high quality article directories. Writing quality articles that are not overly promotional and provides information readers will want to read is a good way to obtain good ratings from the search engines. The articles will contain a link at the bottom that will lead to the writer’s website and if the article is valuable, readers will want to get more information and will click the link to visit the website. Once there they will get the additional information they seek and will be encouraged to purchase your product or service.
Yet another technique used to get backlinks is by creating a guess blog post on a reputable, high rated blog in your niche. Search engines reward linking to relevant websites, and blogs especially, if the quality is valuable and relevant to the site that is being linked to. Blog owners are constantly looking for fresh content to post and if you should provide that you will receive a powerful backlink in the process. The blog’s readers will want to follow your link back to your site. Simply backlinking to a blog will create a no-follow link that will not increase your SE ranking, but contributing a guess post will great more link juice for your site.
Web 2.0 sites such as Squidoo and Hubpages have high page ranking. Creating a site on these properties and providing relevant, valuable content for the keywords you are targeting will provide your website with a good amount of link juice for your business. This is much the same as posting to article directories but you will be allowed to be much more promotional and will be able to add images, affiliate links, surveys and other promotional features not allowed on article directories. You can even provide links directly to products you sell or to other sites that sell such as eBay and Amazon.
Building your own quality site with relevant information about your product or service will gain good ratings in the search engines. The search engines reward sites that are user friendly and make navigation easy for readers. Once your site is recognized as valuable and of good quality other related sites will request backlinks to their sites. This will further increase your rankings in the SERPS and will result in your getting even more backlinks.
Providing quality, relevant content that is targeted to your niche will get backlinks to your website. The important criteria are quality and not quantity.