If you ask 10 search engine optimization consultants what SEO is you might get 10 different responses. SEO stands for Search Engine Optimisation and I agree with the definition that states that it is the process of optimizing a website both on page and off page in order to achieve a better organic ranking in search engines and consequently driving more traffic to your website.
This process involves 4 steps which are Keyword Research and Selection,Site building for SEO,On Page SEO and Link Building.
Link building has proven to have the greatest effect in SEO efforts. It will be the number and quality of links pointing to your site that will be what gets your web pages found in search engines.
Link building involves getting your links onto other sites.It is important to remember in this process that you must have your link on a site where your content has relevance.Not all links are created equal and you must think quality first.
A very handy tool to ascertain quality of a site after you have decided on its relevance is the Link Counter Tool which is a tool supplied for free from Submit Express.This tool is very handy and can tell you how many outgoing links a web page has by entering the URL of the page.It is recommended that you do not exchange links with a site that has more than 50 outgoing links.By using this tool you will be able to establish if you would like to submit your link to them by ascertaining the quality of the site. http://linkcounter.submitexpress.com
The above tool is also valuable in counting the outgoing links on your own web pages and ensuring that they do not exceed the 50 mark.Obviously the lower the better for search engines to find you.Link building is finding many ingoing links to your site not outgoing.
I recommend keeping this tool in your important tools folder as it will prove to be very useful.