For years, many small businesses which could not afford to spend thousands in advertising, relied on search engine optimization as an effective way to promote their products and services on the internet. As such lot of businesses suffered when Google rolled out the Panda and Penguin updates couple of years back. However, this does not mean SEO is dead. If you employ proper techniques you can still see your site reach first page of Google and enjoy tons of free, targeted traffic.
The good thing with search engine traffic is that these are not casual visitors. They have come to your site searching for something. They have a need or a problem and they are actively looking for a solution. So there is a very high chance of such visitors converting into customers. Millions of searches are being conducted everyday across Google and other major search engines like Yahoo and Bing. Wouldn’t it be wonderful if you can capture just a tiny fraction of these searchers and be able to put your product or service in front of their eyes?
Do not believe people who say that SEO is dead. In fact, SEO has become easier than before! You may find it hard to believe me but just consider this for a few moments – couple of years back every Tom, Dick and Harry were trying to rank their websites in search engines. The competition was becoming almost unimaginable. People were trying all sorts of tricks, techniques and shady methods to rank their websites. They were using expensive and powerful software to make their work easier.
Now think how the scenario has suddenly changed – almost 80 percent of those blackhatters have quit or moved on to something else. Google ruined their game and the party is over for most of those who were employing spammy techniques to get top rankings.
Gone are the days when someone could put up a shabbily made website and get it ranked by using some software or buying cheap Fiverr gigs. These days search engines place a lot of value on quality content, good user experience, social signals etc.
I am not saying that it has become impossible to rank a website using black or grey hat techniques. There are still many smart players who have modified their methods to a certain extent and are still making good cash. But such kind of people are very few, most of the others have simply vanished from the scene.
This has given an opportunity for genuine businesses to easily achieve good rankings for their websites. The amount of competition is far less when compared to what it was couple of years back. This is true in any niche and industry. So, now is the right time for businesses to give SEO a serious try. The first thing you need to do is to hire a professional and experienced SEO firm who have proven track record and who have worked with reputable businesses.
Do not hire any cheap SEO firm which might try to rank your website using shady techniques. They might be able to achieve top rankings for your site temporarily, but sooner or later your site is likely to be penalized.