Search engine optimization is difficult, becoming an expert takes years of practice, continued practice to keep up with changes in search technology. Google, Bing, Yahoo: Search algorithms constantly change and are carefully guarded trade secrets. Do not be fooled with SEO in a box advertisement. It’s no easy task to become an expert and increase your page ranking. Being detailed and through with your research and marketing will increase your sales.
Analyze your SEO skills.
Have you created a few websites? Managed them over a period of time? Tracked the rankings? Have you tried to improve ranking? If you said yes to these questions, you understand it is a daunting task to optimize and time consuming, too. However, there are basic techniques that anyone can use to get your page ranked.
- Title Tag
- Description META element
- Keyword element
- Create a Sitemap
Most important is site content. You really need to have “your” words, concepts, understanding and explanation of your business. The copy and paste method given by some as a shortcut in affiliate marketing does not work, and will not work for your business.
Stay on top and Stay in Business
Review and read up on SEO techniques that are effective and working for others. Google webmaster tool is a great place to start for the beginner and a great place to review for the experienced webmaster. Search engines want you to succeed. They gave you free and professional advice in improving your ranking. After all, you are the search engine “customer”, each time you purchase a pay-per-click ad campaign or bid on a keyword listing.
Identify your audience
Your readers or site visitors come from the internet. You don’t have the opportunity, like in a brick and mortar store, to look at your visitors; to see them and note if they are young, old, married or single. You can use these criteria to start off identifying your site visitors.
- Where did she come into your site?
- How did she proceed through your pages?
- What links did she click?
- Why is she on your site?
This information can be collected by your hosting account but it is up to you to analyze and use this data. The more data you collect on your site visitor, the more targeted your site can become. SEO experts collect data and make adjustments to better serve the visitor, by making her confident in your site content and consistently providing relevant information.
Becoming an expert search engine optimization professional takes years of experience, research and practice. You can be proficient and serve a better, friendlier site by following proven techniques that are endorsed by search engines.
SEO expert status is an obtainable goal. Making your website SEO friendly takes patients and a commitment to details. You do not need to be an expert to improve your site ranking.