In an effort to enhance user experience in terms of relevancy in search results, Google modified its search algorithm. The Google Panda Algorithm included scrutinizing the websites for content. The quality of content is of utmost importance. It turned out to be a good move because users got improved search results. However, there were many websites that lost rankings. Some especially aggravated web site owners were the ones who were mislabeled as low quality and spam. Search Engine optimization experts have examined these websites and have come up with some common points which must be taken care of while optimizing your website for search engines.
Before you get yourself worried about how to get re-indexed, check your website and ask yourself a few basic questions. Check your website for content. Is the content relevant to the aim of the website? Is it well written and not simply stuffed with keywords? Does your site have article duplication with slight variations here and there, just to feed the search engine crawlers? Does the information of your site come from a “trusted” source and will it be useful to the reader? Relevancy in every way is what you should be looking for and incorporation of quality in every way.
If you have answered for yourself and concluded that your website needs amendment, the very next question is “How do we get re-indexed”? How can we work with the Google Panda Algorithm and get ourselves in the good books? What is the recommended SEO approach? Here are few recommendations:
- The very first point to ensure is the quality of the content. Grammar, spelling, originality, duplication, everything. The content should convey that it is written by a subject matter expert and not by a novice. This helps build credibility for your website in the minds of readers. Who would in turn stay longer on your website reducing bounce rate. This also helps build credibility in the eyes of search engines. So, the advantages are both ways.
- Quality internal links – to get your website ranked higher is a good SEO practice.
- Check and re-check your robot.txt file for any entries you might want to allow or disallow.
- Heavy advertising on your website is a total no-no. Maintain a word count to ads ratio where in the content isn’t lost in between the ads.
- Bulk up your content. (Don’t overdo it). But sparse content on a website does not work well for search engines. Crawlers go right past it!
- Improve your page loading times – yes speed is an important factor in search engine optimization to get the search engine spiders’ index your website as a quality website.
- Always remember user experience in browsing your site will help you with retaining and converting them to customers. When you have large amount of quality traffic to your website search engines are happy too and shall rank you higher!
Finally, understand the algorithm, it’s not a random process, it’s a perfectly thought of logic to give web searchers an easy searching experience. So, work towards building a perfect website and using the perfect methodology for Search Engine Optimization.