If you’ve been laid off in this recession, are looking for work and/or just want to make a career change, freelance writing is an ideal job because it thrives no matter what the economy is doing.
In a good economy, businesses are spending money on advertising, marketing and consulting. All of these present opportunities for freelance writers to make money. In a recession, companies are laying off workers, but the work still has to get done. So, who do they rely on? Freelancers, of course.
Following is more about why starting a freelance writing career in a recession can be very profitable.
3 Reasons Why Freelance Writers Thrive in a Recession
In a recession, the freelance writing industry thrives for three reasons:
(i) Layoffs: Layoffs mean less bodies, but the same workload; sometimes even more if a company gets more business. In these situations, companies rely on freelance writers to help the left-behind full-time workers complete projects on time.
(ii) Companies Save Money: Freelance writers don’t come with any overhead, ie, there are no health benefits, vacation days or sick days to pay for. Also, companies can save money by moving to smaller quarters because there are fewer bodies that need desks.
(iii) Unemployed Workers Start Businesses: Some of your best clients as a freelance writer can be disenchanted, laid off workers who go on to start their own businesses.
Many take their severance packages and pursue long-held dreams of being in business for themselves. Or, they just may be so tired of being laid off “yet again” that they vow never to be put in that situation again.
Whatever the reason, they go off on their own.
And, what do they need? Websites (which means web copy), promotional material (which means newsletters, sales letters, postcards, etc.), blogs (which need to be consistently updated), etc.
And who do they use to provide these services? Freelance writers, of course.
SEO Writing: Earn $1,000 to $2,000 a Week?
Case Study: A Conversation with an Internet Marketing Firm Executive
An executive at an internet marketing firm in Ann Arbor, Michigan expressed the problem they’d had in locating an experienced search engine optimization (SEO) writer. She said they do a lot of stuff in house, but had been looking for a freelance SEO writer they could outsource jobs to on a consistent basis.
Two things to take away from this:
(i) Market regularly. Don’t market only when you’re desperate for work. Market all the time because writing jobs not flow in until months later. But, this is a good thing. Why? Because it means your pipeline will always be full.
(ii) Learn the basics of Search Engine Optimization Writing. This is still a very new niche in the online writing market. This means there’s less competition for jobs, which means more work for you!
Earn $2,000/week as an SEO writer?
It’s so possible, if you know how to market for it. Not only that, work usually comes in bulk because it’s not uncommon for clients to order 5, 10 or 20 articles/blog posts at one time.
If you’re charging right $25-$75 per article/blog post, it can really add up quick, especially if you have 5, 6 or 7 clients who use you on a regular basis.
If you’ve been wanting to start a freelance writing career, there’s never been a better time. The waters for freelance writers are always warm and welcoming!