So, you finally decided to become a professional speaker but you are probably wondering where the work is.
People who want to be paid speakers are normally apprehensive because they are not really certain where to find work or paid speaking engagements. Some may be even afraid they will not make it as a speaker due to the fact that there are a lot of good speakers who are already experienced and popular. Aspiring speakers are hesitant because they feel that they cannot compete with these veterans.
Actually, even with a lot of speakers, the market is so large and deep that the speaking industry has not even reached its saturation point. The world still needs plenty of speakers. The human tendency to seek knowledge and learning is limitless and that is why public speakers will always be in demand to give the people the information and inspiration they need.
Let us say for instance, you are trying to break into a career in motivational speaking. The first thing you need to do is examine your self closely. Figure out what you have to offer and what knowledge or experience you can share to your audience. This is a key element to motivational speaking. People do not want empty preaching; they want substance and truthfulness in motivational speakers.
A public speaking career is built upon from what you can offer and it should be worth paying for. Being a motivational speaker can be a full-time, part-time, or part of your already existing business. For example, if you are into a health and fitness business motivational speaking can be a great supplementary money-making venture since it coincides with your established career.
For most people, a career in motivational speaking is probably started from scratch. If this is the case, a lot of marketing and self-promotion is required. Marketing your speaking career should begin with market determination and it is vital to choose a niche to focus on. Speakers should know their buyers and audiences so they can market effectively and more efficiently.
Keep in mind that as a speaker, you can speak at many different events and venues. Universities, community groups, cruise ships, corporations, youth organizations, and seminars are just some of clusters and events which you can target as prospective clients of your craft. Different events pose different opportunities. Some may pay well; others should be done for free. Free speeches should be given if the promotional value is great. New bookings can be acquired after a successful yet free talk.
A career in public speaking can be quite daunting and can seem taxing at first since your network and client database is still narrow and confined. However, if you can create a regular stream of clients, the job can generate a steady source of income and can make you wealthy. With experience through constant bookings, the task can become very easy and stress-free.
Treat a career in motivational speaking as a business. Market and sell your services properly. Further experience through bookings in various events can make your career flourish and can potentially make you extremely rich with very little effort.