If you have been searching the web trying to find out how to increase traffic on your website you would probably come across the terms targeted and non-targeted traffic. You need to know the difference between these two types of traffic so you can drive relevant traffic to your website and increase conversions for sales. This article will explore the major differences between the two types of traffic and why it is important for traffic generation.
You need to focus on getting what called targeted traffic to your website. The aim of this type of traffic is to drive traffic to your website that is interested in your website content and what you are promoting or selling. For example, if your website is promoting wind energy products you want your visitors to be interested in wind energy. Sending visitors to your website that are more interested in cars would not count as relevant traffic. They are not looking for what your site is promoting. By creating this type of traffic to your website you are more likely to make sales as the people visiting your site are interested in what you are offering.
Non targeted traffic is traffic that is coming to your website, but is not really interested in what you are promoting. This is generally referred to as ‘browsing traffic’. This situation usually occurs when certain tags or keywords appear in your website by accident, but are not usually related to the keywords you are targeting. For example, going back to our wind energy scenario, a keyword about solar energy may be placed in the tags or article because they loosely relate to wind energy (such as a reference to solar energy in the website article), and traffic would find its way to your site using this keyword, but it would not count as targeted traffic because your website is about wind energy. Traffic generated through this keyword is not much use to your site as the visitors are unlikely to be interested in what you are promoting.
Your efforts to increate traffic on your website should therefore focus on targeted traffic. Targeted traffic can be achieved by conducting keyword research and identifying what keywords best suite your website and the products you are promoting.