To quote Benjamin Franklin… “An investment in knowledge pays the best interest.”
The area of professional Website Search Engine Optimization is no different.
SEO isn’t just a technical approach to get your website on the first page of Google for a particular keyword or key phrase.
If your business approaches it from that angle you might never see the importance of Internet search engine optimization or achieve anything close to organic targeted web traffic.
Think of proactively marketing yourself online as creating little pieces of dust floating around online eventually connecting directly to your brand or business.
If you join all those small pieces of dust they all funnel down to your website creating many little pathways to your website, the larger the network of dust the greater your potential for becoming visible online in front of your target audience. This network takes some time to build but once it is built, a website can see a nice steady stream of traffic and if done correctly, it will be qualified targeted website traffic.
This approach shouldn’t be seen as just something technical to manipulate search results but rather a long term internet marketing promotion plan with the objective of rankings as a byproduct, but not the only byproduct. Perhaps this misunderstanding is a hangover from the “meta tag” stuffing days of the late nineties and early years of the 21st century when this practice could rank an adult site on the first page of Google for the keyword “Smithsonian”. Nowadays a lot more effort and skill is required for SEO – it is far more a profession than ever before.
As with most things in this world if you have a way of prioritizing what to do and when, instead of trial and error then you optimize your energies and reap the results quicker.
Achieving guaranteed SEO results will always take some time to gain momentum and work correctly, so it is important to realize that it is a long term strategic investment of time and money not dissimilar from many other marketing or business investments.
Investment in your online business or site is very important. Equally as important to an offline “bricks and mortar” business investment. It will deliver returns if its done correctly and not just in the form of search engine rankings which many think is the way to gauge if your online marketing campaign is actually successful.
The rewards come from bloggers writing about your business and products or perhaps potential customers contacting you via social media for example. This will bring a large upturn in your site activity and does not happen by accident. Guaranteed SEO will be as a result of your continuous efforts and the time taken for your rankings to be ‘awarded’ by search engines. It is critically important to realize that search engine optimization is a long term approach that does require some patience and ability to think outside the box.