Do you find it hard to attract new visitors to your sales website? With so many sites online these days, visitors have a massive array of Websites to choose from nowadays. Getting and keeping a steady flow of traffic to your Website can be somewhat of a daunting task.
Keep your chin up, because I am going to teach you some things that will help you in this area. To start with, keep your writing friendly, straight fourth, and simple. Make sure you do not stray from the topic.
People like to know that what they are looking at is going to help them some way. No matter what way this is: entertaining, teaching, playing, or whatever – keep it specific and mostly relevant – to keep from losing your audience.
If you are writing say; a Landing page for a specific product, know first that there are many competitors who would rather have them reading their page, instead of yours. What is my point here? Start by getting their attention.
A great headline is a must. What makes a headline great? First, it has to be interesting enough to make them want to click the title to see what it is about. Secondly, (for a sales page) it must convey a benefit – something that will help them solve a problem, give them more information, or help them with a need.
Thirdly, the headline should draw their interest into the body copy of the page. For example: if you needed to sell someone a pair of running shoes, how would you write a headline that would grab their interest?
You would not simply title the page “running shoes,” because there are tons of pages out there who are vying for that same visitor. How about something like “run faster,” for a headline? Would that work?
Let’s see… it does convey a direct benefit, it may just spark their interest. How about “run much faster.”? Is that better? Well, it does make a promise (that is important) and as long as the product can deliver on the promise, it will work.
Okay; so you are staring at a page that begins with “run much faster,” how can you begin writing a short paragraph that will make them want to know more, and read further into the copy? Here is a clue – use emotional triggers, and copy that will “hit some hot buttons,” that are of a concern to the reader.
Something like; remember the last (100-yard dash) race you ran in high school? How did it feel to see both the right lane, as well as the left runner, leave you in the dust? Did you feel slightly embarrassed?
Once the copy has hit this stride, and made them consider a small problem, or event that happened to them – then – introduce the solution. You get it – your running shoes. Use powerful words that will make them pay attention.
Such as; “Never feel this way again. You will be the runner who is in front, having onlookers cheer you on, (notice benefit) while you blast past everyone else.” (Benefit #2) This example shows how powerful, short, story-based copy can be used (very effectively) to sell a specific product or service.
No matter what your product or service is, using creative writing, you can write a great sales page by taking advantage of this method. Have a service to sell, instead of a product? No problem. Look at how your service has helped someone solve their problem.
Then use this strategy to create a short story for your sales page. Use a case-study sort of approach, except shorten the case study, and make it “come to life.” Inject some vivid adverbs, and make use of power illustrations in the mind of the reader.
You can actually get some customers “chomping at the bit,” so to speak, for your product or service, by using this problem/solution writing format. (Contained within a lively storyboard) It works.
Sales writers have been using this style of copy to sell products/services for decades, and even today – it remains the top choice of sales copy styles – because it actually outsells other types of sales copy. (By a 10 to 1 margin)
Why is this writing method the first choice among both the buyers and sellers? For sellers, it is because it simply works much better than other styles of sales writing. What about the buyers? It is simply because people love short stories. In addition, many buyers do not like to “be sold,” but, they do not mind one bit “being sold,” if they themselves; are the “seller.”