There are many reasons a business should consider joining and SEO reseller program. The most obvious reason is to increase revenue. But there are others to consider as well. Basically, a business that is in the information technology space that does not currently sell search engine optimization services could consider becoming a reseller of SEO. As many businesses as that have discovered this is an excellent way to grow revenue from an existing customer base as well as to solidify customer relationships by expanding your product offering. A more you do for your customer that brings positive results the longer they will stay with you and remain a customer.
So once you’ve decided that you want to join and SEO reseller program and add search engine optimization to your product mix how exactly do you go about finding the right plan? This is the tricky part. Given how new the search engine optimization industry is there are, unfortunately, many unscrupulous companies out there. For this reason you need to be fairly careful in your selection of which partner you will work with. A quick search on the Internet will render many many results. However 95% of these companies are ones you want to avoid. Remember, you are putting your customer relationship on the line when you bring in a partner. If the engagement turn sour this could end your customer relationship and your investment in selling to that customer has been lost.
So what are the criteria for selecting the right SEO reseller program to join? First of all, your your homework and learn as much as you can about the company you are considering partnering with. Understand their ownership structure. Ask for client references. Gig is deep is you can into their history and the way they do business, while maintaining professionalism. Most professional SEO companies will be happy to provide references and talk about their history and philosophy are it if you have trouble getting in touch with them or they are unwilling to disclose an openly discuss their operations, these are bad signs. Also, don’t be a rush. The more time you spend with a potential company the better you will know them.
One final idea is to do it highly with a potential SEO reseller program. Pick one customer to run a test on any roll them in your new search engine optimization offering. Being sure to pick a client who is flexible and has a solid relationship with you. After the engagement has run for a while ask for some candid feedback from your client. There is simply no better way to learn if a new business initiative is going to work than to actually pilot it with a real customer. If you do this and the program is successful you know you have a winner and you have found your partner.