A successful link building campaign takes place online and offline. Wearing a T-shirt with your website address on it, dropping your site into conversation, and giving away promotional items are some of the most popular ways to build links offline. The more creative you are, the better results you will get.
If you want to quality links to your site, consider writing a few articles for print publications. This way you will be able to reach a new audience. Statistics show that those who read print publications have a longer attention span than online readers. Another benefit of submitting articles to magazines and newspapers is that you will get exposure for your business and position yourself as an expert in your field.
Business owners can also promote their websites by giving out free, informative pamphlets and brochures. Try to avoid making them overly-promotional and keep your readers engaged by offering genuinely useful content. Those who appreciate your idea will visit your website and share your posts on the web.
One of the most popular ways of building links offline is to give away coupons and vouchers. This will reach out to both old and new customers. You can distribute coupons through local restaurants, hotels, bars and other venues. If you have a brick-and-mortar store, you can offer coupons to those who buy your products and encourage them to check out your website and spread the word about your business.
Professional speaking and networking are great ways to share your expertise and give people a reason to visit your site or blog. For example, you can offer to give a free presentation on a topic in your niche at your local university. Send out a press release and spread the word about your speaking gig. This strategy can generate a steady flow of traffic and backlinks to your site within days.
Offline marketing doesn’t resume only to advertising in newspapers or the Yellow pages. There are many other ways to build relevant links and promote your website without even using the Internet. You can leave business cards in malls and cafes, give away pencils and stickers that are personalized with your website address and logo, and even get a small logo painted on your car. Leave flyers in medical offices where everyone can see them. Use these strategies to find new customers in the offline world. These simple link building techniques require minimum investment.