Some experts believe that social media is the link building wave of the future. There are hundreds of social networking sites and tools to take advantage of for their potential SEO value. Social media link building doesn’t stop at Facebook and Twitter. For maximum results, you will need to have some influence and a network of users.
Among the various SEO tools and strategies, link building is essential for good website page ranking. If you create content that appeals to social media users and that content becomes popular on high traffic social sites, your website or blog will be linked to from numerous sites around the web. Social networking also gives you the opportunity to find and target industry users for specific link building outreach campaigns.
The main difference between social media link building and traditional link building is the focus. In traditional link building, you are focusing on anchor texts in your backlinks from specific websites. When you are using social networking, you are focusing on the person behind the website you want to get links from.
Millions of companies use social networking sites to connect with their target customers. People don’t go to these sites to buy products or services. They go to Facebook, Twitter and other sites to relax, find out what their friends are up to, and read interesting content. If you want to boost your website rankings through social media, you need to provide valuable content that is worth sharing.
First of all, you need to build an audience and start making friends. Use industry demographic data from authoritative sources such as QuantCast and ComScore. Write good blog posts and promote them. Mix in a few personal related posts now and then. Encourage your followers to share your content. Post your articles on appropriate social media sites and within relevant categories.
Build your own brand around your niche as early as possible. The best way to do that is to promote your content to webmasters and business owners who have already established themselves as industry experts. The content you write should be original and offer real value to your target audience.
Social networking sites give you new and original ways to find prospective customers and build links, but they don’t cut any corners. Like any other part of search engine optimization, getting quality backlinks through social media requires time. If you want to succeed, make your updates count and produce new content regularly.